The Lip Bar
Case 1, Page 650 (Appendix)
Read the Case Study entitled, “The Lip B

The Lip Bar
Case 1, Page 650 (Appendix)
Read the Case Study entitled, “The Lip Bar” on page 650 (Appendix). Then, answer questions 1 and 2 at the end of the case.
Questions:
What opportunities did Melissa identify, and how did she capitalize on those opportunities?
How did Melissa’s background help her identify and tackle the problems she discovered in the beauty industry?
I selected the most applicable cases for the class. Please be sure to back up your answers with facts from the textbook.
Please number each of your answers (1and 2). This is very important so that I understand which questions you are responding to.